Effekt av sosiale medier #2:Old Spice typen har en hemmelighet – han selger ikke!

Old spice typen

Her i det seneste har det vært mye snakk i sosiale medier om ham Old spice typen. Super kult – har alle sagt – jippi! Han vinner priser og er underholdende. Yes! La os bli inspirert!

Meeeeen….

Det selger fortsatt ikke godt nok.

But sales of the featured product—Red Zone After Hours Body Wash—aren’t necessarily tracking with that consumer appeal: In the 52 weeks ended June 13, sales of the brand have dropped 7 percent according to SymphonyIRI. (That amount excludes those rung up at Walmart.) P&G execs were not available to comment.

For instance, it was none other than P&G that picked up the Film Grand Prix this year for Old Spice’s “The Man Your Man Could Smell Like” TV spot from Wieden + Kennedy. There is little doubt about the viral hit’s popularity. Launched in February, the official version has racked up nearly 12.2 million YouTube views.

Read more at industry.bnet.com

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